Black flowing script lettering reading it ain't what you do, it's the way that you do it, drawn on a plain white background in a lettering style.

Script quote lettering design

Lettering · Black and grey · Flash

The image shows a line of handwritten script text arranged in four staggered lines on a plain white background. The letterforms have smooth, tapering black strokes with looped ascenders and descenders, and the text reads it ain't what you do, it's the way that you do it. The design is entirely black ink on white, with no shading and a centred composition.

Lettering Quote Script Word Text

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A story inspired by this tattoo · fiction

Mind your feet on the boards, the lot of you, and sit where you can see. Yes, the back row too. Nobody's paying extra for the view and nobody's getting a refund. Now. Forty years I've stood under this canvas and I'll tell you what I told my father when he handed me the whip and the ledger. The rides are tin. The horses are painted. The candyfloss is mostly air. What sells is the way you say it.

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Take Dolly Marrow on the high wire. Nineteen fifty-one, Bideford market, rain coming sideways. Her act was three steps and a wobble, and the crowd had gone home before she reached the middle. So she stopped, looked down at them with her parasol, and said, bold as brass, that it wasn't the wire that frightened them, it was the cheek of her attempting it in a bonnet. Then she sat down on the rope and ate an apple. They roared. She walked the rest of it that evening and never put a foot wrong, because by then nobody cared whether she fell.

So here's your lesson, and then the Dodgem cars are open. Anybody can sell a thing. Mop the floor, shift the sacks, sing the chorus. It's the manner of the doing that folk remember when the lights go down. A nod to the child with the sticky hands. A bit of a grin when the pole slips. Do the common work like it's the finest thing you've ever been handed, and the dull stuff turns to gold while you're not looking. Now off you go, and mind the step.